The story of Reineta’s beginning is very simple. It was born out of love for food and respect for experiences it brings out when its natural flavours are preserved through multiple layers of cooking. 


In the faraway land of Spain, in a small city called Salamanca lives Jose Morales, the father of Miguel Morales (founder of Reineta). Jose is a trueborn cook. He has a natural talent for creating authentic and delicious recipes out of original flavours of the ingredients he uses. Since Miguel was a little boy his father has been going to the local market every day to pick out fresh products for each part of the carefully thought-out menu of the day. 


The table was set for 3:00 o’clock in the afternoon and the time never changed. On the days that Miguel or his sister were running late, they raced home from school to make sure they don’t miss the daily feast (or otherwise faced the risk of staying hungry the rest of the day). This tradition, although disciplinary in nature, developed a sense of respect in Miguel for the art of creating and enjoying food. Today, Jose keeps refining his homemade recipes and keeps inspiring Miguel to develop the variety of Reineta’s menu.      


Rooted in his childhood, Miguel’s passion for gastronomy kept growing. He spent over 10 years working in the food and hospitality industry learning the ins and outs of the culinary world. In 2019, a moment came when Miguel felt ready to share his personal kitchen philosophy, and it really resonated with one of Reineta’s suppliers - Pedro Cubino, who joined half a year later.


Today’s diversity of Reineta’s menu is the hard work and daily accomplishments of Pedro. Although he is undoubtedly great in his role as a supplier/distributor, his soul has never left the kitchen, where he used to help his mom in a family owned-restaurant from an early age.    



Miguel and Pedro’s shared appreciation of quality in everything that relates to food defines Reineta. That is the reason why a big part of Reineta’s mission today is to incorporate these aspects of organic and healthy into our everyday eating routines, instead of continuing to perceive it as rare and luxurious occasions.